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Blockchain and Media

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Learn how the Blockchain can disrupt Music & Media! #blockchainmedia

At its core, blockchain is a vehicle for organizing and storing data shared among members of a network. Using sophisticated cryptography, verification, and incentive mechanisms, blockchain networks allow participants to agree on what constitutes valid and acceptable transactions; the idea is that no central authority controls the data or ensures consistency.

Several new business models are emerging in the media and entertainment industries, where monetizing value has been — and continues to be — a significant challenge. Newspapers and magazines, for instance, still struggle to monetize value in the face of plentiful free content and limited mechanisms for protecting intellectual property. Advertising revenue, long an important income source for publications, has shifted to social media and search platforms, and media companies must figure out how to compensate.4 In the music world, to cite another example, digital content distribution via streaming is beneficial to major record labels and top-tier artists. But it isn’t commercially viable for smaller labels or average musicians, who receive only a tiny fraction of the revenue generated from their music.

Ian Lee Managing Director IDEO CoLab Ventures and leads its blockchain and crypto-asset investments as well as its Blockchain Startup Studio. Prior to IDEO, from 2014 to 2017, he led Citigroup’s blockchain and cryptocurrency initiatives as part of its venturing arm, Citi Ventures, where he was a Director and Senior Vice President. He also led Citigroup’s network of R&D Labs, an early-stage R&D fund, and emerging technology research. In 2015, Ian helped IDEO start the CoLab as one of its founding corporate partners. Prior to Citi Ventures, Ian was a management consultant for 8 years, co-founded two companies, and worked in investment banking and asset management. Ian holds an M.B.A. from UC Berkeley and B.A. degrees from UCLA in Human Computer Interaction and Economics. He is an Adjunct Faculty Member in cryptocurrency courses at UC Berkeley, where he launched the university’s blockchain curriculum and classes in 2016 across its business, law, and engineering schools.

Paul Meed CEO/CoFounder Matter Music started a cryptocurrency market-making company in Seoul in 2017 (exited 2018) While there he released his debut tracks and received over 5m streams. Used proceeds from his acquisition to fund streaming startup Matter Music. 


Michelle Munson CoFounder/CEO Eluvio, a new Berkeley-based start-up creating new software technologies for a content-centric Internet focused on scalability, content protection, and native commerce. She previously founded East Bay software company Aspera in 2004 and led the company as CEO until May 2017, including through acquisition by IBM in 2014. She and co-founder Serban Simu created the Aspera FASP™ transport technology, an Emmy-award winning technology used throughout the digital media supply chain for high-speed low cost secure digital content transport, replacing satellite and traditional tape based delivery technologies. Michelle holds several patents and is a frequent speaker in the areas of content networking, machine learning, block chain and cloud infrastructure. She was the 2016 Charles Swartz awardee and is a SMPTE Fellow. Michelle has dual B.Sc. degrees in Electrical Engineering and in Physics from Kansas State University and was a Goldwater Scholar for achievement in Science and Mathematics, and later a Fulbright Scholar at Cambridge University where she received a postgraduate Diploma in Computer Science. In 2016 she was named the IABM Woman Entrepreneur of the Year and TV NewsCheck Woman of the Year, and she was named one of the Most Influential Women in Business by the SF Business Times in 2017. She was the 2006 KSU College of Engineering Alumni Fellow (the youngest recipient ever), and is an active trustee for the National 4-H Council and 2017 4-H Luminary for her leadership with youth. A new Berkeley-based start-up creating new software technologies for a content-centric Internet focused on scalability, content protection, and native commerce using blockchain.

Adam Ettinger Partner FisherBroyles LLP Adam is a partner in the Corporate and Technology practice groups, and leads the firm’s FinTech and Blockchain practice group as co-chair. Mr. Ettinger represents leaders in Blockchain technologies and digital currencies, social gaming, advertising, mobile apps, e-commerce, semiconductors, and networking technologies. His clients have included AMD, Apple, BitGo, Brave, Comma.ai, DeviceScape, Fakespace, Get Satisfaction, Intel, Internet Devices (acquired by Alcatel), Lightning Labs, Magma Design, MasterCard, New Enterprise Associates (NEA), Network Solutions Inc., Nimble Collective, Orchestria (acquired by CA), S3 (acquired by HTC), Self Aware Games (acquired by Big Fish), Tivo, and Undertone Networks. He has represented investors in investments including Hootsuite, Houzz, The Social+Capital Partnership, and SpaceX. Before joining FisherBroyles, Mr. Ettinger was a partner and co-leader of the Blockchain Technology and Digital Currency Team at Sheppard, Mullin, Richter & Hampton LLP, and an attorney at Pillsbury Winthrop Shaw Pittman LLP. Mr. Ettinger also led the legal team at SmartAge as it negotiated over fifty partnerships with companies such as AOL and Microsoft, and raised $47 million dollars from Accel Partners, Softbank Capital, Ron Conway, Roger McNamee, Michael Dell and Vint Cerf. Before law school, while with the Center for International and Strategic Affairs (CISA), he architected and coded the first system to track nuclear proliferation using overt information sources. Mr. Ettinger also developed and integrated complex computer systems as a systems engineer with AT&T. His practice focuses on blockchain asset regulation, venture capital and angel financing, technology development, joint ventures, channel relationships, intellectual property, licensing, privacy, advertising, and e-commerce. His cross-disciplines in both intellectual property and corporate law allow him to leverage both practice areas when structuring transactions for his clients, including the use of joint ventures and strategic alliances in the financing, development and licensing of technology.

Josh Pan CoFounder Matter Music After getting his MBA he signed to Skrillex’s electronic music label OWSLA. His music can be heard on Fifa 19′ and the Netflix series Wu Assasins. Over the past year he has been building streaming startup Matter Music. 


MODERATOR: Phil Jeudy Journalist Phil started his career in finance and IT positions in subsidiaries of companies like Vinci or Electrolux, mainly in construction and retail (BtoB and BtoC), mostly in charge of organizational projects, then join SEGA to be responsible of Southern Europe territories for the mobile gaming business unit based in London. Since 2007, Phil has been developing lobbying activities for European companies interested to develop their activities with tech leaders in San Francisco Bay Area. Phil writes chronicles about the startup ecosystem onLe Journal de la Silicon Valley at L’Express.fr Phil co-organized non-conferences (Barcamps) in Paris focusing on Mobile, Video and Open Source. Phil introduced the first (and only so far) Ignite events in Paris. Phil is Advisor of several startups, including Fairwai.com, Nextuser.com, Bluefox.io

Written by
Pemo Theodore

Pemo is a Media Publisher & Event Producer. She is CoFounder/CEO Silicon Valley TV She is the Executive Producer of FinTech Silicon Valley & organizes Bay Area FinTech meetup: Silicon Valley FinTech meetup & Blockchain Music meetup with almost 3k members. She has produced Silicon Valley Events for Investors & Startups 7 years. She video interviews venture capitalists & angel investors & FinTech experts. She partners with videographers to cover San Francisco Bay area startup conferences & meetups with livestreaming, video & foto packages Silicon Valley TV She is based in Silicon Valley & has been involved in online business for 14 years. She has been in small business for 46 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research from VCs, angels & women founders) “Why are Women Funded Less than Men? a crowdsourced conversation” She was TheNextWomen‘s most prolific contributor of 2011. Silicon Valley TV has been noted as a platform for supporting high growth women led companies in Huffington Post

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Written by Pemo Theodore