Guy Kawasaki: How to Self Publish

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I interviewed Guy Kawasaki on his new book, Ape.  I was thrilled that we were aligned in our attitudes to social media, that it is important to publish relevant & interesting material.  He is a great guy & has contributed to the ecosystem profoundly.

This is the brief background behind the new book but I recommend that you watch the video below to get some great tips from Guy direct.  After the launch of Enchantment, the publisher could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”
With Shawn Welch, a tech wizard, he wrote APE: Author, Publisher, Entrepreneur–How to Publish a Book to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this “artisanal publishing”–that is, when writers who love their craft control the publishing process and produce high-quality books. Title: APE: Author, Publisher, Entrepreneur–How to Publish a Book (ISBN 978-0-9885231-1-1) Cost: $9.99 ebook, available at AmazonEnhanced by Zemanta

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Pemo Theodore

Pemo Theodore is a Media Publisher & Event Producer and a great people connector.. She is Founder/CEO Silicon Valley TV which has served the San Francisco Bay Area for 11 years! She has produced Silicon Valley Events for Investors & Startups for 9 years. Pemo loves to video interview venture capitalists & founders to engage the human behind the success stories.. She has been Executive Producer of FinTech Silicon Valley for 5 years, organizing twice monthly FinTech talks & panels in San Francisco & Palo Alto. She believes in learning through a great discussion with experts in the domains. Pemo has a talent to bring the right people together and is an incredible networker. Pemo's events have been seen as supporting Venture Capitalists & Angels in sourcing great deal flow from startups who attend her events. Many founders have received funding through meeting investors at her events. Her favored medium is audio & visual media and she has built up a great body of work of podcasts & videos of panels & interviews in Silicon Valley.startup ecosystem.

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Written by Pemo Theodore
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