Jeff Axup, CEO Sense6 #WearablesWorld

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I met Jeff Axup, CEO Sense6 @Wearables World Demo Day & was very impressed with their service

Sense6 is producing beautiful smart-jewelry for personal safety. The product looks like real fashion jewelry, but it has a hidden feature which lets a woman call an emergency operator in under a second. It can also simultaneously send an SMS with her location to a loved one. Having someone know that you are in trouble and where to find you typically doesn’t happen until after the crime is committed, if at all. Artemis changes that.

The product is targeted at fashionable women age 25-40 who live or work in unsafe areas such as SF city. Artemis makes women feel more confident, but it also gives ‘significant others’ more peace of mind knowing that they will be instantly contacted if something goes wrong. The product has both a reasonably high initial price-point, and a recurring subscription model built in. Artemis is also part of the new emerging trend of ‘fashion wearables’ which is likely to take off in the next year.

Sense6 is looking to raise an initial seed round of 500k as well as to receive any feedback/advice on the concept from investors.

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Pemo Theodore

Pemo Theodore is a Media Publisher and a great people connector. She was Founder Silicon Valley TV which served the San Francisco Bay Area for 10 years! She has produced Silicon Valley Events for Investors & Startups for 10 years. Pemo loves to video interview venture capitalists & founders to engage the human behind the success stories.. She has been Executive Producer of FinTech Silicon Valley for 6 years, organizing twice monthly FinTech talks & panels in San Francisco & Palo Alto and audio podcasts. She believes in learning through a great discussion with experts in the domains. Pemo has a talent to bring the right people together and is an incredible networker. Pemo's events have been seen as supporting Venture Capitalists & Angels in sourcing great deal flow from startups who attend her events. Many founders have received funding through meeting investors at her events. Her favored medium is audio & visual media and she has built up a great body of work of videos of panels & interviews and podcasts in Silicon Valley startup ecosystem. She has lived & worked in Canada, Australia, New Zealand, Ireland, London, Northern Ireland & Silicon Valley. Bio

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Written by Pemo Theodore