Online Revenue Business Models

There have been a few conversations on the net this past week about advertising and ad blocking.  Many people have been complaining that ad blocking is hurting good sites who depend on advertising revenue.  Ars Technica posted an article ‘Why Ad Blocking is devastating to the sites you love’.  They thought that people were using ad block with malice but the results of a 12hour experiment they ran, where content disappeared for visitors using ad blocking software.  The results were interesting:

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