Design with IDEO: Designing Sustainable Human Centered Business Models @Investors Circle Forum

Focused on innovative social design as IDEO discusses ways that their firm gains insights about customers & uses prototype  based experiments to help evaluate & explore business model options for business ventures.  Facilitators: David Aycan, Design Director IDEO & Joe Gerber, Business Designer IDEO @Investors Circle Spring Forum.

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Business Models for Entrepreneurs

Over the past decade, the attention toward Business Models is increasingly growing. Start-upers, investors, large corporations, etc… are questioning this topic. The reason is that the business model is a very powerful tool that can disrupt an existing market and contribute to the competitive advantage of an innovator! However, many companies fail to recognize the potential threat coming from a novel business model of incumbents. This short white paper intends to provide an overview of what the business model is and to guide readers through the challenging business model design process by giving them some recommendations. 

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