The last couple of years have totally changed our attitudes to the words ‘trust in business’. Many businesses whom people automatically trusted, have fallen in our estimation. Banks and financial institutions along with the car manufacturing industry proved that their business models were broken and damaged our trust. The Dow Jones index even dropped 8% in 10 minutes during the week and altho it was restored quickly it now leaves a lot of people in uncertainty. After all it could happen again and maybe the next time it could be longer than 1/2hour. This all points to the fact that obviously now there is room and need for change in business.