Giovanna Forte is MD of Funnelly Enough Limited, the company that developed and sells Peezy , the medical system invented by her GP brother Dr Vincent Forte. The business launched when Peezy won the first Medical Futures Innovation Award, presented by Nichola Horlick, in 2002. NHS aproved, British-made Peezy offers Right-First-Time urine sampling for women, the elderly and the very young. It reduces contamination and retest rates, saves money and improves front-line care and infection control. The dignity and hygiene Peezy brings to an unreliable process has made it attractive to UK healthcare markets; on trial in France, Portugal and Korea, it has also excited interest from the USA. You can find Giovanna on her blog and on Twitter @Giovanna_Forte
