Jennifer Toney Founder/CEO WeMakeItSafer, a company that builds web applications for consumers, manufacturers and retailers around the issues of product safety and recalls. By developing solutions that identify product hazards in homes, resale shops and online marketplaces, WeMakeItSafer is able to reduce injuries and save lives while helping companies to mitigate product liability risk, decrease product recall expense and increase sales. Prior to founding WeMakeItSafer, Jennifer was an Expert (testifying/consulting) in Commercial Damages. Most recently, she was a Principal with ERSGroup and, before that, a Senior Consultant with Navigant Consulting. As a business and litigation consultant, Jennifer worked with numerous companies in the consumer products, retail, technology, energy, telecommunications and insurance industries. Jennifer’s cases included product recall, product liability, intellectual property infringement, breach of contract, and antitrust matters. Jennifer graduated with Honors and as a Community Fellow from UC Berkeley’s Haas School of Business where, in addition to her MBA, she earned certificates in Entrepreneurship and in Management of Technology (MOT) – a joint curriculum program with the College of Engineering. Jennifer completed her BA early, in three years at UC Berkeley (cum laude) with degrees in Economics and Japanese. Jennifer also studied and conducted conducted research in Economics at Oxford University (UK). Jennifer lives in the Bay Area with her husband, two little boys and an adorable Lab puppy. You can find Jennifer on her blog & on Twitter @Jennifer_Toney & @WeMakeItSafer
San Francisco Bay Area
Forsaking Life for a Startup
Its easy when you are caught up in the passion of focus of a startup or business idea to put your life on pause. It is a mistake and I have made this mistake for the last 10 years in a couple of businesses. I am a workaholic and with no family at home anymore, nothing holds me back from throwing myself into my passion fulltime. But this is a mistake because all of life cannot be found in just one half of life.