Keynote @Social-Loco : Clara Shih, CEO, Hearsay Social (Author of Facebook Era) The Facebook Era. Social and mobile are the undisputed game-changers today. Using concrete examples from some of the nation’s largest and most diverse brands, Clara Shih, bestselling author of The Facebook Era, will demonstrate how successful companies are adapting their strategies to the new set of customer interactions made possible through the convergence of social and local, and how the marketing discipline is being transformed once again. Clara blogs at The Faceboook Era Blog and you can find her on Twitter @clarashih
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Social-Loco Conference 2011 Mashup #Socioloco
We attended Social-Loco Conference & there were some great sessions as well as fabulous people. This is a mashup of some of the sessions.
Lisa Stone, BlogHer: Practice Makes Perfect Raising Venture
Video Interview with Lisa Stone, CoFounder & CEO Blogher. As BlogHer’s CEO, Lisa Stone works across the entire organization to advocate for bloggers, partners, products, and events that fulfill BlogHer’s vision.A traditional journalist who left CNN for the Internet in 1997, Lisa became the executive producer and Editor in Chief/VP, Programming for Women.com. While there, she oversaw all original programming, integrated Hearst and Rodale magazines, and grew Women.com to a Top-30 site and worked with Hearst and Rodale magazines, E! Television/Online, HBO’s Sex and the City, Bloomberg and Gallup, among others. Lisa was the first Internet journalist awarded a Nieman Fellowship by Harvard University (2002), and began blogging as an extension of her 2004 political reporting for the Los Angeles Times. You can find Lisa on Twitter @LisaStone