Business Models for Entrepreneurs

Over the past decade, the attention toward Business Models is increasingly growing. Start-upers, investors, large corporations, etc… are questioning this topic. The reason is that the business model is a very powerful tool that can disrupt an existing market and contribute to the competitive advantage of an innovator! However, many companies fail to recognize the potential threat coming from a novel business model of incumbents. This short white paper intends to provide an overview of what the business model is and to guide readers through the challenging business model design process by giving them some recommendations. 

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