Jeff Axup, CEO Sense6 #WearablesWorld

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I met Jeff Axup, CEO Sense6 @Wearables World Demo Day & was very impressed with their service

Sense6 is producing beautiful smart-jewelry for personal safety. The product looks like real fashion jewelry, but it has a hidden feature which lets a woman call an emergency operator in under a second. It can also simultaneously send an SMS with her location to a loved one. Having someone know that you are in trouble and where to find you typically doesn’t happen until after the crime is committed, if at all. Artemis changes that.

The product is targeted at fashionable women age 25-40 who live or work in unsafe areas such as SF city. Artemis makes women feel more confident, but it also gives ‘significant others’ more peace of mind knowing that they will be instantly contacted if something goes wrong. The product has both a reasonably high initial price-point, and a recurring subscription model built in. Artemis is also part of the new emerging trend of ‘fashion wearables’ which is likely to take off in the next year.

Sense6 is looking to raise an initial seed round of 500k as well as to receive any feedback/advice on the concept from investors.

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Pemo Theodore

Pemo is a Media Publisher & Event Producer. She is CoFounder/CEO Silicon Valley TV She is the Executive Producer of FinTech Silicon Valley & organizes Bay Area FinTech meetup: Silicon Valley FinTech meetup & Blockchain Music meetup with almost 3k members. She has produced Silicon Valley Events for Investors & Startups 7 years. She video interviews venture capitalists & angel investors & FinTech experts. She partners with videographers to cover San Francisco Bay area startup conferences & meetups with livestreaming, video & foto packages Silicon Valley TV She is based in Silicon Valley & has been involved in online business for 14 years. She has been in small business for 46 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research from VCs, angels & women founders) “Why are Women Funded Less than Men? a crowdsourced conversation” She was TheNextWomen‘s most prolific contributor of 2011. Silicon Valley TV has been noted as a platform for supporting high growth women led companies in Huffington Post

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