Silicon Valley TV

Clara Shih, CEO Hearsay Social #SocioLoco

Clara Shih, founder & chief executive officer of Hearsay Social and Board Director of Starbucks, speaks at the 2014 Wired Business Conference in New York, on Tuesday, May 13, 2014. Photographer: Peter Foley/Bloomberg *** Local Caption ***

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Keynote @Social-Loco : Clara Shih,  CEO, Hearsay Social (Author of Facebook Era) The Facebook Era.  Social and mobile are the undisputed game-changers today. Using concrete examples from some of the nation’s largest and most diverse brands, Clara Shih, bestselling author of The Facebook Era, will demonstrate how successful companies are adapting their strategies to the new set of customer interactions made possible through the convergence of social and local, and how the marketing discipline is being transformed once again. Clara blogs at The Faceboook Era Blog and you can find her on Twitter  @clarashih

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