Social media and easier access to tools of production and distribution started a communication revolution. But this broad access does not guarantee a quality message, statement or promotional video. Visual storytelling is similar to a language, and the understanding of all its possibilities is a requirement to create effective video productions. This goes beyond HD video cameras and editing equipment. Creating a video for your company that tells your story can make a difference and it starts by hiring the right professionals because people tell stories, cameras just record them.